Last updated: July 17, 2026
Grove Atlantic, Inc. (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect through our website. This Privacy Policy explains what information we collect, how we use it, how we disclose it, how long we retain it, the choices and rights that may be available to you, and how you can contact us.
Our website is intended for a United States-based audience. We do not intentionally offer goods or services to individuals located in the European Economic Area, the United Kingdom, or Switzerland. If we later target or monitor individuals in those jurisdictions, we will update this Privacy Policy and provide any additional notices, rights, and consent mechanisms required by applicable law.
Information We Collect
We collect personal information that you provide directly to us and certain information that is collected automatically when you use our website.
You may provide personal information directly to us when you submit an inquiry through our contact form. The information you provide may include your name, email address, and any details you choose to include in your message. Please do not submit sensitive personal information through our contact form unless it is necessary for your inquiry.
We also collect certain information automatically through cookies and similar technologies. This information may include pages visited, time spent on the website, referring pages, approximate geographic location, browser type, device information, online identifiers, and information about interactions with the website. We use Google Analytics to understand how visitors interact with the website, Google Search Console to monitor website performance in search results, WordPress as our website platform, and Meta Pixel for advertising, content measurement, or similar purposes where enabled and permitted by your cookie choices.
We do not request sensitive personal information, precise geolocation, government identification numbers, financial account information, health information, or information about children through the website. If you voluntarily provide sensitive information in a contact-form message, we will use it only as reasonably necessary to respond to your inquiry, comply with law, or protect our rights.
How We Use Information
We use the information we collect to respond to inquiries submitted through our contact form. We also use information collected automatically to operate the website, understand how the website is used, improve website functionality and content, monitor website performance in search engines, measure traffic and engagement, maintain security, prevent misuse, comply with legal obligations, and maintain reasonable business records.
If you subscribe to a newsletter, mailing list, publication update, event notice, or similar communication, we may use your email address to send those communications. You may opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us at info@groveatlantic.com. We may still send non-marketing communications, such as responses to your inquiries.
We collect and use personal information only as reasonably necessary and proportionate for the purposes described in this Privacy Policy or as otherwise disclosed to you. We do not use personal information for materially different purposes without providing any notice or consent required by applicable law.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate the website, support website functionality, understand website traffic, measure performance, improve content, and, where enabled, support advertising or content measurement. These technologies may be provided by WordPress, Google Analytics, and similar service providers or partners.
For California users, we use a cookie banner based on geolocation. Non-essential analytics and advertising technologies are configured to be blocked unless and until you accept the applicable cookies. Script blocking and content blocking are enabled for that consent group.
You may change your cookie preferences at any time by using the “Cookie Preferences” link in the footer of our website. You may also disable cookies through your browser settings, although doing so may affect certain website functionality.
If we are required by applicable law to obtain consent before using non-essential cookies or similar technologies, we will use those technologies only with the required consent.
How We Disclose Information
We may disclose personal information to service providers and vendors that help us operate, host, maintain, analyze, secure, and improve the website, respond to inquiries, manage communications, monitor search performance, measure engagement, or provide related services. These service providers and vendors may include WordPress-related service providers, Google services, website hosting providers, email or form-management providers, and security providers, depending on our website configuration.
We may also disclose personal information if required by law, subpoena, court order, legal process, or government request; to protect our rights, privacy, safety, property, users, or the public; to investigate or prevent fraud, security incidents, or misuse of the website; or in connection with a business transaction such as a merger, acquisition, financing, reorganization, sale of assets, or similar transaction.
We do not sell personally identifying information for money.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, maintaining reasonable business records, operating and improving the website, complying with legal obligations, resolving disputes, and enforcing agreements.
Contact-form submissions are generally retained for 90 days after the inquiry is resolved, unless a longer retention period is required or appropriate for legal, accounting, dispute-resolution, security, or legitimate business purposes. Analytics and cookie-related information is retained according to our website configuration and the retention settings of the applicable service provider.
Your Privacy Choices and Rights
You may request access to, correction of, or deletion of personal information you have submitted to us by contacting us at info@groveatlantic.com. Depending on where you live and subject to applicable exceptions, you may also have rights to confirm whether we process your personal information, receive a copy of your personal information, obtain a portable copy of your personal information, opt out of targeted advertising, opt out of the sale or sharing of personal information, limit certain uses of sensitive personal information, and not be discriminated against for exercising your privacy rights.
To submit a privacy request, contact us at info@groveatlantic.com. We may need to verify your identity before completing your request. If you use an authorized agent to submit a request on your behalf, we may require proof of authorization and may also require you to verify your identity directly with us.
If we deny your privacy request, you may appeal our decision by contacting us at info@groveatlantic.com with “Privacy Appeal” in the subject line. We will respond to your appeal within the time required by applicable law.
California Privacy Notice
This California Privacy Notice applies to California residents and supplements the other parts of this Privacy Policy. It applies only to the extent we are a “business” subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
We may collect internet or other electronic network activity information, such as IP address, pages visited, time spent on the website, referring pages, browser information, device information, and interactions with the website. We may collect approximate geolocation information through analytics tools. We may collect the contents of messages or inquiries you choose to submit through the contact form.
We collect this information from you, from your browser or device, and from cookies and similar technologies. We use this information to respond to inquiries, operate and improve the website, understand website traffic and engagement, monitor search performance, support security, maintain business records, comply with law, and exercise or defend legal rights.
We may disclose these categories of information to service providers and vendors that support website hosting, website platforms, analytics, search performance monitoring, advertising or content measurement, communications, security, legal compliance, and related business functions.
California residents may have the right to know what personal information we collect, use, disclose, sell, or share; to access specific pieces of personal information; to delete personal information; to correct inaccurate personal information; to opt out of the sale or sharing of personal information; to limit certain uses of sensitive personal information; and to not be discriminated against for exercising privacy rights.
California residents may opt out of the sale or sharing of personal information, including sharing for cross-context behavioral advertising. Our website presents California users with a cookie banner based on geolocation, and non-essential advertising and analytics technologies in the California consent group are configured not to fire unless consent is accepted. You may update your choices at any time through the “Cookie Preferences” link in our website footer.
We do not knowingly sell or share data regarding consumers under 16 years of age.
Other U.S. State Privacy Rights
Residents of certain U.S. states may have additional rights under applicable state privacy laws. Depending on your state of residence and subject to applicable exceptions, these rights may include the right to confirm whether we process your personal information, access your personal information, correct inaccuracies, delete personal information, obtain a portable copy of personal information, opt out of targeted advertising, opt out of the sale of personal information, and opt out of certain profiling.
We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects. If we use personal information for targeted advertising or sell personal information as defined by applicable state law, we will provide a clear method to opt out.
International Users
Our website is intended for a United States-based audience. If you access the website from outside the United States, your information may be processed in the United States or other jurisdictions where privacy laws may not provide the same level of protection as those in your jurisdiction.
If the General Data Protection Regulation, United Kingdom data protection law, or Swiss data protection law applies to our processing of your personal data, Grove Atlantic, Inc. is the controller of the personal data described in this Privacy Policy. In that case, our legal bases may include consent for non-essential cookies and certain communications, legitimate interests in responding to inquiries, operating and improving the website, maintaining business records, and securing our services, and legal obligation where processing is necessary to comply with applicable law.
If those laws apply, you may have rights to access, correct, delete, restrict or object to processing of your personal data, receive a portable copy of your personal data, and withdraw consent where processing is based on consent. You may also have the right to lodge a complaint with a data protection supervisory authority.
If those laws apply and personal data is transferred outside the European Economic Area, the United Kingdom, or Switzerland, we will rely on appropriate transfer safeguards where required, such as adequacy decisions, Standard Contractual Clauses, or other lawful transfer mechanisms.
Children’s Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will delete that information as required by law. If you believe a child under 13 has provided us personal information, please contact us at info@groveatlantic.com.
Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, or alteration. No website, email system, or online transmission is completely secure, and we cannot guarantee absolute security.
Third-Party Websites and Services
Our website may contain links to third-party websites, plug-ins, tools, or services. We are not responsible for the privacy practices of third parties. You should review the privacy policies of third-party websites and services before providing information to them.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy or would like to submit a privacy request, please contact us at:
Grove Atlantic, Inc.
154 West 14th Street, 12th Floor
New York, NY 10011
info@groveatlantic.com
